Brand identity

Stroke it. Ride it. Pound it. Tri It.

The Bellevue Triathlon takes place on the northern outskirts of Copenhagen. The lifeguard towers at the beach were designed by Danish architect and furniture designer Arne Jacobsen. The characteristic tower was implemented in the logotype to support the name and the place of the event.

A good goal should scare you a little and excite you a lot.