The focus of the campaign was an online platform where all companies registered in the Danish CVR register, could transform their company into a race car, drive a “growth race” and compare themselves with competitors within their industry. The system was based on 6.2 million key figure data that determines the car’s “speed”, and the platform calculates how the individual company has performed over the past three years in relation to the industry and a chosen competitor.
The goal was getting into dialogue with more owner-managed companies, typically smaller companies, where the decision-maker does not necessarily have a large background in finance and auditing.
I created all the graphics for the gaming environment, when Deloitte did a refresh of the design in 2018.
Beginr – idea and concept
Supertusch – development of the redesign