Potz’ Braulein | Rebellion and the pursuit of self-determination

Category
Digital, Visual identity
About This Project

In their corporate identity, P B wanted to visualize the two driving forces that made them establish their business: rebellion and the pursuit of self-determination. 

 

The old logo consisted of a pair of symmetrical wings, but the company found a bit too static, so I added a more vibrant and rebellious look to the logo by adding a larger and more dynamic wing. Furthermore I added some noise and a more sketchy expression to their visual identity.